Hobart Executive Taxi Services — Web Development & Digital Refresh

About Project

Hobart Executive Taxi Services is a premium private hire & airport transfer service operating throughout Hobart and its suburbs. Their services include airport transfers, door-to-door taxi/maxi cab options, business travel, parcel delivery, and more.
They needed a website that:
Looks professional and trustworthy
Makes it easy for visitors to book online
Clearly displays service options (vehicle type, return trips, etc.)
Works well on mobile and desktop
Loads quickly and ranks decently in search (local SEO)

Website Language

  • PHP Laravel
Our Role

EPS Consultants took on the project with the following tasks

Redesign & User Experience Improvement

Cleaned up the layout, improved navigation so services are easier to find (airport, business, maxi cab, etc.), and made the booking form/reservation process more intuitive.

Responsive & Mobile-Friendly Design

 Ensured all pages look good and are usable on phones/tablets; tested across devices.

Trust & Social Proof

Highlighted customer testimonials, fleet images, payment methods, operating hours, major suburbs served — to build credibility.

Local SEO & On-Page Optimisation

Added/updated title tags, meta descriptions, headings, service pages with strong keywords like “Hobart airport transfer,” “best taxi in Hobart,” etc.

Performance Enhancements

Optimised images, minified scripts, ensured fast page load times..

Booking & Contact Integration

Made the “Book Taxi Online” prominent; simplified contact info; possibly added maps, address, and easy phone/email contact.

Key Highlights

This the main key points of Hobart Executive Taxi Services.

  • Clear service segmentation so users immediately see what type of taxi/transfer they need.
  • Intuitive booking form & service selector (vehicle type, return trip etc.).
  • Strong trust signals — professional drivers, 24/7 availability, clean fleet, honest fares & charges displayed.
  • Local presence emphasized — suburbs served, contact & address, relevant service pages.

Lessons & Takeaways

  • Prioritize simplicity in booking flows — fewer steps = more conversions.
  • Visual clarity (fleet images, icons) helps users make decisions fast.
  • Local SEO is essential for service businesses — address, service area, real reviews.
  • Performance & responsiveness affect both user satisfaction & Google ranking.
hobart executive taxi service.

Conclusion

The redesign and optimizations transformed Hobart Executive Taxi Services’ website from a basic service listing to a polished, user-centric platform: cleaner UI, faster load times, better mobile usability, and clearer pathways to booking. These improvements likely translated into more bookings, better user trust, and stronger local search visibility.

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