Marketing Automation & Meta Ads Strategy for AgTek360
Business Overview
AgTek360 is a Canada-based AgriTech company specializing in precision agriculture, automation systems, and smart farming solutions that empower growers with sustainable and data-driven technology. The company’s focus on innovation in agricultural equipment and energy-efficient systems positions it as a key player in transforming Canada’s agricultural landscape.
With a goal to expand its B2B customer base and streamline lead acquisition, AgTek360 partnered with Ateeq ur Rehman to build a complete digital ecosystem — from Meta lead generation to Zoho CRM automation.
Our Role
Challenges
No Existing Advertising Infrastructure:
AgTek360 had never run paid campaigns before. There were no ad assets, Meta accounts, or prior ad performance benchmarks.
Manual Lead Handling:
Leads from organic channels were being tracked manually, leading to missed opportunities and delays in follow-ups.
Limited Brand Awareness in a Competitive Market:
As a new entrant in the AgriTech automation segment, the brand required a strong digital presence and industry positioning.
Lack of CRM Integration:
Lead management processes were disconnected from sales follow-up workflows, creating inefficiencies in conversion.
Strategy
Step 1: Building the Foundation
Creating the Meta Advertising Profile:
- Set up verified Meta Business Suite and ad accounts.
- Installed and configured Meta Pixel for performance tracking and retargeting.
Setting Up Assets:
- Optimized Facebook and Instagram pages with B2B-focused content.
- Created a dedicated lead-focused landing page aligned with the ad funnel.
- Built ad visuals emphasizing AgTek360’s innovative technology and impact on farm productivity.
Designing Ad Creatives:
- Carousel and static creatives showcasing automation systems, smart solutions, and technology adoption.
Clear CTAs like “Boost Farm Efficiency with AgTek360” and “Request a Demo.
Step 2: Ad Campaign Execution
Campaign Objective:
- Phase 1 (Awareness): Introduced AgTek360’s innovative AgriTech solutions to targeted Canadian farmers and distributors.
- Phase 2 (Lead Generation): Optimized Meta lead forms and landing page integration to capture qualified business leads.
Target Audience:
- Demographics: Canadian agri-business owners, distributors, and large-scale farmers aged 30–60.
- Interests: Farming automation, agricultural equipment, precision technology, and energy-efficient systems.
Ad Formats:
- Carousel ads showcasing product benefits and efficiency improvements.
- Video ads highlighting automation in agriculture and case demonstrations.
- Static image ads with strong CTAs driving lead form submissions.
Integration with CRM:
Automated lead categorization, scoring, and follow-up workflows for sales teams.
Connected Meta Lead Forms directly with Zoho CRM using real-time integration.
Results
Leads Generated
Lead Conversion
Contracts Signed.
CTR (Click-Through Rate)
Average CPC
Average CPL
Campaign Insights
Briefly and concisely explain what you do for your audience.
Ad Performance
Total Reach: 242,084
Impressions: 781,314
Frequency: 3.23
Clicks: 15,374 (CPC $0.42 average)
Lead Funnel Performance
Meta Lead Form Conversion Rate: 48%
Landing Page Conversion Rate: 38%
CRM Integration Success:
Automated data flow reduced manual errors and improved follow-up speed.
Zoho CRM workflows increased engagement and maintained a consistent conversion pipeline.
Key Success Factors
Strategic Funnel Development
The combination of awareness, consideration, and conversion campaigns helped build brand trust and generate consistent leads.
CRM Automation
Zoho CRM automation significantly improved response times, enhanced tracking, and increased sales conversion efficiency.
Data-Driven Optimization
Weekly performance reviews allowed optimization of audience segments, creatives, and bid strategies to reduce CPL and improve ROAS.
High-Intent Audience Targeting
Leveraging detailed audience segmentation ensured ad spend was directed toward decision-makers and high-value prospects
