Ecommerce Website SEO Case Study
About Project
Our client partnered with EPS Consultants to enhance their online visibility, boost organic traffic, and strengthen brand performance through a comprehensive SEO and digital marketing strategy. They wanted to see measurable progress in impressions, clicks, and keyword positioning within a 3-month period.
Our Role
Challenge
Before partnering with us, the client’s website faced several issues:
Our Strategy
SEO Audit & Keyword Research
We began with a complete technical SEO audit to identify structural issues and keyword gaps. By mapping out high-value, low-competition keywords relevant to their niche, we built a strong foundation for ranking improvement.
On-Page Optimization
We optimized meta tags, titles, content, and internal linking to enhance keyword relevance and user experience. We also improved site speed and mobile performance to meet Google’s Core Web Vitals standards.
Content Enhancement
Our content team developed SEO-friendly landing pages and blogs targeting user intent. Each piece was crafted to engage readers while boosting visibility for strategic keywords.
Link-Building & Off-Page SEO
We built quality backlinks through industry-relevant directories, guest blogs, and partnerships to enhance domain authority and trust signals.
Continuous Monitoring & Reporting
We tracked keyword performance, CTR, impressions, and clicks through Google Search Console and Analytics refining strategies monthly based on data insights.
Results Achieved
Within three months, the site achieved over 500% improvement in impressions and clicks, and the average position rose significantly. The overall site health improved, with nearly zero technical errors in Google Search Console.
21.9K
Impression
Total Impressions Jumped from 7.86 K to 21.9K – This means the website started appearing for far more relevant search terms on Google, greatly improving visibility.
3.3%
Average CTR
CTR Improved to 3.3% – Users were not just seeing the website more often, but also clicking through more frequently, indicating stronger relevance and appeal of content.
750
Total Clicks
Organic Clicks Increased by 230% – From only 220 clicks to 750 clicks in three months, showing strong growth in organic traffic.
230%
Overall Improvement
Total Organic Improvement: Over 230% growth in clicks, 400% increase in impressions, and CTR nearly doubled within 3 months of implementation.
Conclusion
This project highlights how EPS Consultants empowers businesses with real, trackable digital growth. By combining technical SEO, content optimization, and data analytics, we transform underperforming websites into high-performing digital assets.
