C-Power Ecommerce SEO & Web Optimization Case Study

About Project

EPS Consultants, a leading agency specializing in Digital Marketing and Web Development, aimed to enhance its organic visibility, website traffic, and click-through rates (CTR) through a well-structured SEO strategy. Despite offering premium marketing and web solutions, the company faced challenges in achieving consistent organic growth and visibility on search engines. The primary goal was to strengthen the online presence, attract more qualified leads, and improve the overall website performance by implementing data-driven SEO optimization techniques focused on both technical and content improvements.

Our Role

  • Conducted a comprehensive SEO audit
  • Resolved technical issues
  • Optimised Category pages
  • Implemented on-page SEO best practices

Challenge

Despite having a well-designed website, EPS Consultants faced challenges in attracting consistent organic traffic.
Their impressions and clicks were low, indicating poor keyword visibility and weak on-page optimization.

Key Issues Identified:

  • Low average CTR (2.8%)
  • Limited keyword rankings within the top 10 results.
  • Missing meta optimization and content gaps.
  • Weak internal linking structure.
cpower

Our Strategy

Strategy & Implementation

Our SEO team designed a 3-phase optimization plan:

Phase 1: Technical SEO Audit & Fixes

  • Improved Core Web Vitals (speed, responsiveness, CLS).
  • Fixed sitemap and indexation issues in Google Search Console.
  • Optimized schema markup for enhanced SERP appearance.

Phase 2: On-Page Optimization

  • Optimized metadata (titles, descriptions, headers) for primary keywords.
  • Enhanced content readability and keyword density.
  • Implemented a robust internal linking strategy to improve crawl depth.

Phase 3: Content & CTR Optimization

  • Created new SEO-optimized blog posts targeting high-volume queries.
  • Added FAQs and featured snippets content.
  • Used A/B testing to improve title tags for higher CTR.

Performance Enhancement
Compressed product images and implemented lazy loading.
Reduced load time from 6.8s → 2.9s.
Improved Core Web Vitals for better Google ranking signals..


Results Achieved
Within three months, the site achieved over 500% improvement in impressions and clicks, and the average position rose significantly. The overall site health improved, with nearly zero technical errors in Google Search Console. The C-Power now ranks for multiple targeted veterinary staffing keywords, driving consistent organic traffic growth.


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21.9K

Impression

Total Impressions Jumped from 7.86K to 21.9K – This means the website started appearing for far more relevant search terms on Google, greatly improving visibility.

3.9%

Average CTR

CTR Improved to 3.3% – Users were not just seeing the website more often, but also clicking through more frequently, indicating stronger relevance and appeal of content.

725

Total Clicks

Organic Clicks Increased by 230% – From only 220 clicks to 725 clicks in three months, showing strong growth in organic traffic.

200%

Overall Improvement

Total Organic Improvement: Over 230% growth in clicks, 178% increase in impressions, and CTR nearly doubled within 3 months of implementation.

Conclusion

Through strategic SEO implementation, performance optimization, and data-driven marketing, C-Power experienced a remarkable boost in visibility and sales. The brand now ranks prominently for key solar-related keywords, enjoys steady organic traffic growth, and has established a strong digital presence that continues to drive sustainable business results..

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