Marketing Automation & Meta Ads Strategy for AgTek360

Business Overview

Client: Franchise Business (The Franchise Educator)
Objective: Build brand awareness, generate leads, and nurture prospects to drive franchise sales.
Duration: 6 months
Budget: $13,000+
Results: 13,780 MQL (Marketing Qualified Leads) generated, 1,425 leads closed (SQLs).


Our Role

  • Paid Marketing
  • Social Media Management
  • Marketing automation
  • Monthly Base Monitring

Challenges

No Pre-existing Advertising Infrastructure

The client lacked a Meta (Facebook and Instagram) advertising profile.
No creative assets, ad accounts, or previous advertising experience existed.

Establishing Brand Awareness

The franchise business was relatively new to digital marketing.
Building credibility in a competitive niche was a key challenge.

Lead Generation and Nurturing:

A strategy to convert traffic into high-quality leads was required.
Seamless integration with Zoho CRM for real-time data management was needed

Strategy

Step 1 : Building the Foundation

  • Creating the Meta Advertising Profile:
    Designed and set up the client’s advertising account, including business verification.
  • Setting Up Assets:
    • Built and optimized the client’s Facebook and Instagram pages.
    • Developed pixel tracking for conversion optimization.
    • Created a landing page to complement Meta lead forms.
  • Designing Ad Creatives:
    • Focused on franchise benefits, success stories, and a clear call-to-action (CTA).
    • Developed multiple ad sets with engaging designs, headlines, and videos.

Step 2: Ad Campaign Execution

Step 2: Ad Campaign Execution

  1. Campaign Objective:
    • Brand Awareness (First Month): Focused on reaching a wide audience.
    • Lead Generation (Following 6 weeks): Used Meta lead forms and the landing page for data capture.
  2. Target Audience:
    • Demographics: U.S.-based individuals aged 40+, college-educated, household income $100K–$200K.
    • Interests: Entrepreneurship, food, wine, cars, travel, health, and pro sports.
  3. Ad Formats:
    • Carousel ads highlighting franchise opportunities.
    • Video ads featuring testimonials and benefits.
    • Static image ads with a CTA for “Request More Info.”
  4. Integration with CRM:
    • Used Zapier to integrate Meta lead forms and the landing page with Zoho CRM.
    • Automated data parsing ensured real-time lead updates for sales follow-up.

Results

Use this space to add a medium length description. Be brief and give enough information to earn their attention.

  • Leads Generated: 13,780 MQLs in 6 months
  • Cost Per Lead (CPL): $4.63
  • Leads Closed: 1,425 franchise agreements SQLs
  • Budget Utilized: $13,000+

Campaign Insights

Briefly and concisely explain what you do for your audience.

Ad Performance

CTR (Click-Through Rate): 13.8% average across campaigns
Impressions: 550,000+
Engagement Rate: 22.5% on video ads

Lead Funnel Performance

Meta Lead Forms Conversion Rate: 45%
Landing Page Conversion Rate: 35%

CRM Integration Success:

Real-time syncing with Zoho CRM reduced manual errors.
Enabled sales team to act quickly, improving conversion rates..

Key Success Factors

Comprehensive Asset Creation

Built all necessary advertising assets from scratch, ensuring consistency and quality.

Effective Targeting

Precisely defined the audience based on demographics and interests, ensuring ad spend efficiency.

 CRM Automation

The seamless Zapier integration with Zoho CRM improved lead management and follow-up speed.

Data-Driven Optimization

Weekly performance reviews allowed for refining audience segments, ad creatives, and bidding strategies.

  • Very Competent and Knowledgeable, We had zero experience with Meta Ads, but Ateeq ur Rehman helped us not only get started but achieve phenomenal results. The quality of leads and the professionalism in managing the process exceeded our expectations. We’re thrilled with the 1,425 franchises we’ve closed in just 6 months!
    Franchise Educator Team

Conclusion

This case study exemplifies how a data-led Meta Ads strategy combined with CRM automation can accelerate business growth even in specialized industries like AgriTech.
By integrating Meta Ads and Zoho CRM workflows, AgTek360 established a scalable, automated lead generation system that not only improved operational efficiency but also delivered measurable ROI through high-quality conversions and faster deal closures.
If you’re looking to scale your AgriTech or B2B business through marketing automation and precision targeting, connect with us for a strategy consultation today.

Related Project